About Animation Academy

Loughborough University’s School of the Arts, English & Drama houses THE ANIMATION ACADEMY, a centre for animation research,
scholarship, practice and exhibition, embracing tradition and progress, education and industry, art and commerce;
and dedicated to excellence at a national and international level in all its activities.

The Animation Academy believes:

• Animation occupies a cross-disciplinary and inter-disciplinary space between graphic design, illustration, fine-art-making, and visual practices in production and exhibition contexts.
• Animation is a versatile cross-platform medium, in feature films and TV sit-coms; cartoons and avant garde shorts; web-sites, ads and on mobile phones. This ironically, heightens its presence while diluting its profile.
  
• Animation has been misunderstood as a marginalised form and mainly as a children’s entertainment, when in reality, it is a radical and progressive art-form and practical application.
  
• Animation is the only art to remain consistently and insistently experimental as it grows in mass popularity and acceptance.
  
• Animation should be addressed through properly integrated methods of theory and practice, and include historical, critical and practical methodologies.
  
• Animation should be more acknowledged and recognised for its achievements, impact and continuing significance in the contemporary world.
  
  

• Postgraduate courses and Research opportunities
• Project development with Academic, Cultural and Commercial Institutions
• Funded research projects and initiatives
  

The Animation Academy